This award-winning vitamin C facial serum is a founder favourite that's loved by all skin types. The high-potency formula is clinically proven to improve hydration and decrease the appearance of fine lines. Hyaluronic acid helps to lock in hydration and supports the look of plump, bouncy skin. Formulated with multiple forms of vitamin C to help brighten the skin, fight the appearance of dullness and reduce signs of environmental damage. CLINICAL RESULTS In 4 weeks: Decreases the appearance of fine lines and wrinkles by 20%* Improves hydration by 20%* 100% of users agreed that the product hydrates the skin* 100% of users agreed that skin feels smoother* 89% of users agreed that the product brightens the skin* 89% of users agreed that the product soothes dry skin* *Based on a 4-week clinical study and consumer panel of 35 participants ages 25 – 55 with daily application of VITAL C hydrating anti-ageing serum